Thursday, May 26, 2016

The Pop Effect

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Anything that can be worn or used in multiple ways, instantly has all my attention. Creativity has been at the heart of Swatch and this new Pop Swatch collection reinstates this ideology. Bringing back a trend that was loved by one and all in the 90's these watches have been upgraded with a modern twist! The watch is extremely versatile and can be worn in many different ways : as a wrist watch,  as a pocket watch, as a wall clock, as a pendant with a metal chain or even as a table clock. All you have to do is pop out the dial jacket, take out the dial and let your imagination run wild! You can even interchange the straps and dials, giving the watches a personal spin and letting you change your style, every time you decide to flaunt them. 

I personally loved the black and white collection but if you're a colour lover, this collection is something that will make your mind spin. From bright oranges, reds, blues to pinks, it's a playground for anyone who loves a dose of colour. Minimalistic yet striking, each watch has a round dial that works ideally for both men and women! I had an amazing time going through these and learning so much more about these at the launch which took place at St. Regis Hotel, Mumbai, last week. You can check out the new collection at various store across the city and I am in fact going to be giving one away on my Snap chat next week! So make sure you're following me there.


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