Last Friday, I was invited to be a part of the inauguration of the new age Reliance Trends store at one of the leading malls in Mumbai. Along with a brand new Spring/ Summer '16 collection, the brand also introduced their customers to new technologies that will enhance their shopping experience in the store. With Selfie points, where you could take a selfie while you play dress up in the trial room & then avail a discount for the same or even Virtual trying where you don't have to bother to wait in those long trial room ques to see how the garment would actually look on you, Reliance Trends is determined to give you an experience like never before. The store was inaugrated by the charming Ileana D'cruz along with Mr. Akhilesh Prasad, the CEO of Reliance Trends. The store stocks several in house brands along with some well known names. However, I was rather pleased with the quality and up to date trends showcased by the in house names; Fig-which is a fashion for the discerning independent women, Rio- which is targeted towards the younger girls who love to follow trends, Avaasa- which is their contemporary brand & DNMX- which stocks all things denim! The store also stocks some well designed clothes for the men too.
The launch was supported by a fun fashion show which showcased the brands Ethnic, Casual as well Western range. With more than 40 looks displayed, it left nothing to one's imagination and had people longing to run to the store and grab their favourites. The Ethnic range was clearly inspired by Rajasthan, with warm hues & intricate work along with pictorial prints grazing the collection. The casual & western range on the other hand was designed keeping the classic summer trends in mind with lots of florals, stripes and fresh hues circling the clothes. The styling was simple, making it look so achievable to everyone watching. There were also some quirky performances by the Bosco & Ceaser dance group & singer Benny Dayal kept people entertained for over an hour with Ileana of course being the show stopped at the end. All in all it was an extremely fun experience to be a part of & I've picked up a few clothes from the new collection which I can't wait to show you guys very, very soon! Visit the new Reliance Trends store at Infinity Mall, Malad to experience the brand in all it's glory.