Amanté launched it's very first stand alone store earlier this month at Viviana Mall, Thane. The brand entered the Indian market back in 2007 & managed to establish a loyal clientele through their online presence which made the store an inevitable step. I was invited to be a part of the launch & was more than delighted to join the party. Along with their classic lingerie collection, this international brand also launched a premium range of their sleepwear, swimwear & sportswear! The store design & interiors in signature shades of ivory & pink defines the brand's legacy worldwide defining the space as an ideal place to shop for the most intimate & essential components of a woman's wardrobe. Amanté strives to provide the modern woman with comfort, fashion & sensuality. The highlights of the store include not only their latest & exclusive capsule collections but also comfortable fitting zones, spacious changing rooms & plush for leisurely shopping. Passionate and uncompromising with their brand experience, international design & styling have been the focus of the collections.
Their lingerie collection was definitely on point but I personally was quite impressed by their swimwear & sportswear collection. I find it so hard to find stylish looking pieces when it comes to these categories but am always left disappointed due to the lack of availability. I either end up buying them online which almost always leaves me on the edge about the fit or make do with the accessible options. So to see such a wide range at a store left me rather ecstatic.