Wednesday, May 21, 2014


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Store- Viari, Skirt- Bossini, Blazer- Zara, Earrings & Tank- Forever21, His shirt & shorts- Mesh

Since I started blogging, I have had wonderful opportunities to work with both well established as well as some amazing start up brands! Now, I am a bit picky when it comes to featuring a brand on the blog because the brand has to meet a mental check list first. One being that I have either used their products in the past or if they stock products that I would genuinely love to buy. Two, it needs to fit into my style chart. And three if it's something different from what I've otherwise seen aka full points for novelty. And last and final if I think that it is something that, I definitely need to introduce you guys to!

So when we were invited by Viari to visit their new store at Linking road, I first decided to go through their website to start checking things from my list! As I was browsing through, the simplicity of the designs, the colour palette and the fact that within minutes, there were more than 5 things that I could see myself styling in multiple ways, had me hooked! Not only did they stock women's stuff but they even had some classic pieces that the men would love too! From everyday bags to carry on's to laptop and ipad sleeves to small jewellery boxes and everything else in between, they had it all covered.

When we visited the store over the weekend, first I was a bit overwhelmed because there were multiple things that instantly caught my fancy! Personally, I think a well put together store says a lot about the brand and some what makes it's memorable too. Abhyuday, who is the owner, interactively took us through his products and their specialities! Viari is inspired by the global traveler, he asserted. The pieces are designed in London and manufactured closer home in Chennai. There is so much thought put behind the design of each product that it was visible the minute we started exploring them. Which is probably what makes them so stylish yet user friendly! All the pieces are made from the best quality Leather or Canvas and their range started from a mere Rs.500 and went up to approximately Rs.15,000.

I found some amazing things at the store! A neon pink bag, a tan satchel, an ipad cover, jewellery boxes and card holders were on my list. Their new Santorini collection is quite stunning too! Smaran also found pieces that he absolutely loved. A canvas carry on for those quick two days trip, a perfect camera bag and a simple wallet. We also picked up some stuff for our friends and family as well because almost all the pieces make wonderful gifts! So if you're looking at picking a new Summer handbag or looking for a gift, you must visit Viari! In case you are not based in Mumbai or Chennai, which is where they have their stores, you could have a look at their website because they ship all over India! I promise you, you won't be disappointed.

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