Monday, January 6, 2014

Fashion Mission with Allen Solly

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Kartikeya works as a chef at one of the finest restaurants in Mumbai, The Zodiac Grill at The Taj Mahal Hotel. She is forced to spend most part of the week in white attire so when the weekend comes around or when she's travelling, she loves doing it in style! She discloses, "For someone who is not genetically designed to be a fashionista, this vibrant patterned dress makes a statement every time I step out and makes me feel effortlessly chic."

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All of 21, Masoom started off with a fashion blog and is now the proud owner of a super chic e-store! is a dream she worked hard to fulfill. Her personality is so vibrant, just like this sweater dress. She accessorized it with statement shoes, a box clutch and her favourite sunglasses. She says, "I love experimenting and this bright orange sweater dress from Allen Solly is not only striking but also perfect for this nippy weather."

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Shuchi is the co-founder of a brand new concept in the form of Pipabella, where it's not just about buying fabulous jewellery but it also aims at empowering women, helping them start their own businesses! She spends her day juggling between meetings, checking emails, planning trunk shows but she loves to dress up to get through the hectic days! She gushes, "I've been loving floral prints and this dress is the perfect mix of classic and modern. I can't wait to wear this to a party!"

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Niharika Mariwala works as a special educator at SPJ Sadhana School here in Mumbai. She strives to equip some profoundly mentally challenged, autistic kids with behavioural issues by teaching them skill based work so that they can live an independent life. Her daily attire includes comfortable cotton kurtas that let her float freely through the day. However, she's fond of presenting herself rather stylishly on the weekends, be it for a simple dinner with her family or a night out with her girls. She exclaims, "I have been looking for that perfect white dress for so long and here it is! I think The Little White Dress is so much more important that it's rather famous counterpart. I love wearing statement jewellery and this acts as the perfect canvas!" 

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Sambhavi is a MBA student so sticking to a neutral palate is key for her interviews and presentations! But she loves her dresses and jumps on to every opportunity to don them. She states, "I love my plain colours but sometimes prints is all I'm craving. This printed dress is the perfect addition to my wardrobe! I love the colours & the fact that it flatters my body."

All dresses- Allen Solly, All accessories- Mine/Models own

I was recently put on a Fashion Mission to scout some of the most fashionable women strutting down the streets of Mumbai. Now, Mumbai being a fashion forward city, it's hardly a task to spot 5 well dressed women! But what made the task rather challenging was, identifying women who are obligated to dress down during the week because of their jobs or educational course restrictions but would gladly let their hair down on the weekends. What made it even easier, was their willingness to experiment with trends and styles! From a chef to a young entrepreneur to a teacher to management student, we've got it all covered!

When I visited the Allen Solly store at the beginning of the project, I was rather surprised by the overwhelming choices! Not only was the store beaming with colour but the new collection looked rather impressive. Dresses formed a major part of the their new collection and I was tempted to pick a couple for myself. Romantic floral prints, geometric patterns, shift dresses, sweater dresses in bright hues and embellishments were the focus of the designs. My favourite was a black chiffon shift dress with evenly spaced out embellishments; perfect for a dinner or night out. I could instantly imagine it styled together with a pair of black tights, an over sized coat and a bright red lip!

I had an amazing time putting together looks for these fabulous women! They strive hard to make a difference in the lives of many and this attempt to brighten their lives a little was the least we could do. Do visit your nearest Allen Solly store to experience the collection!

*This is a sponsored post.

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